SUNDAY, 25 APRIL
19.00 Welcome Cocktail hosted by StepChange
20.00 Welcome Dinner at the City Hall hosted by Nordea
MONDAY, 26 APRIL
08.45 Welcome
Emanuele Bona, Director General, CEPIPRINT, Chairman of PRIMA
08.50 Welcome Address
Jörgen Linder, Lord Mayor of Gothenburg
09.10 Keynote Address
Arne Wallin, President, Holmen Paper
DEMAND REALITIES
09.40 Introduction by the session chairman
Joachim Klein, Managing Director, StepChange Consulting
09.50 The Cyber Revolution and it´s impact on the behaviours of the Cyborg Generation
Quinn Stainfield-Bruce, Founding Partner, the youth conspiracy ltd
10.15 Networking coffee
10.45 Volvo Cars Global Marketing - Leading Global Processes
Maria Stenström, Vice President Global Marketing, Volvo Car Corporation
11.10 The Publisher´s View
Owen Mitchell, Senior Vice President Global Sourcing, Pearson PLC
11.35 Digital Magazines: Bonnier Mag+
Karolina Roslund, Director New Business, Bonnier
12.00 Environment - Perceptions and Realities
Martin Glass, Director, EMGE & Co Ltd
12.25 Q & A
12.45 Lunch hosted by Eka Chemicals
INDUSTRY REALITIES
14.00 Introduction by the session chairman
Stig Andersen, Senior Analyst, Nordea Corporate Merchant Bank
The Industry´s View
14.25 Jouko Karvinen, CEO, Stora Enso
14.50 José Honório, CEO, grupo Portucel Soporcel
15.15 Máximo Pacheco, President, International Paper EMEA
15.40 Networking coffee
16.10 Panel Discussion moderated by Stig Andersen
Jouko Karvinen
Máximo Pacheco
Arne Wallin
Berry Wiersum, CEO, Sappi Fine Paper Europe
Sven Ombudtsvedt, CEO, Norske Skog
17.00 Print Power
Frank Leerkotte, Managing Director, Print Power
Martyn Eustace, Sustainability Manager, Print Power
Ulbe Jellume, Marketing Manager, Print Power
Susan Wood, Project Manager, Print Power
17.30 PRIMA General Assembly
TUESDAY, 27 APRIL
GLOBAL REALITIES
08.45 Introduction by the session chairman
Clive Suckling, Leader, Global Forest, Paper & Packaging Industry Practice, PricewaterhouseCoopers
09.00 Global Economy: Where to look for strong and sustainable growth?
Prof. Norbert Walter, Former Chief Economist of Deutsche Bank Group,
Managing Director, Walter & Töchter Consult
10.00 Sustainability and economics - is there a conflict?
Roger Harcrow, Senior Vice President Technology & Engineering, Eka Chemicals
10.30 Networking coffee
11.00 Fibre Markets
Gunilla Saltin, President, Södra Cell AB
11.30 Packaging Markets
Florian Stockert, Sales & Marketing Director Containerboard, Mondi Europe & International
12.00 Paper Markets
Arnaud Franco, Market Analyst, Pulp & Paper Products Council Europe
12.40 Q & A
12.55 Closing remarks
Emanuele Bona, Chairman of PRIMA
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