| |
|
|
41st Annual PRIMA Conference
EMBRACING TOUGH REALITIES
The search for VALUE and being VALUED in a mature industry
25 - 27 April 2010, Gothenburg, Sweden |
 |
We constantly face a newly emerging set of market demands, which reflect the astonishing speed with which consumers and businesses all over the world are embracing new social patterns and modes of communication. Customer requirements no longer conform to old industry structures. We are in need of an entirely new approach that recognizes the new realities of the marketplace and business models that accommodate the sweeping changes in technology, industry structure, and customer requirements.
PRIMA 2010 will explore these realities on a global market and industry level.
|
|
Read more
|
|
|
Jörgen Linder, Lord Mayor of Gothenburg, will open the conference
|
|
