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41st Annual PRIMA Conference
EMBRACING TOUGH REALITIES
The search for VALUE and being VALUED in a mature industry
25 - 27 April 2010, Gothenburg, Sweden |
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It´s always been a tradition to stargaze when PRIMA members get together. In previous years, the annual conference has focused on what the future may bring and what to do about it. But for its 41st conference, the theme brought the future back to the present - because the future is here.
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